The Hiring Play
Job posts are budget decisions made public, for problems you solve. We match the job description's actual keywords to what your product replaces or supports.
For B2B Software Companies
Qualified Meetings Delivered to You
Every Single Month
We build and run the revenue system that books qualified meetings straight into your calendar and CRM. One setup fee to start, then you only pay for what lands.
Start Getting Meetings
100% performance-backed. If we don't book you a qualified meeting within 30 days of launch, you get your setup fee back.
We build on the stack powering modern revenue teams
The Problem
Most revenue teams are operating on vibes.
Reps spend their time building lists and sending messages, not talking to buyers. There's no repeatable system underneath any of it, and nobody's tracking where a meeting actually came from.
Without a system
- Outbound happens in bursts, then goes quiet for weeks
- Reps build lists and send messages instead of talking to buyers
- No repeatable process, every rep does outbound their own way
- No idea who's actually in-market right now, so it's volume over timing
- CRM full of contacts with zero context
- No way to trace a meeting back to what actually caused it
- Meetings on the calendar are a coin flip
- No way to know what's actually working
With Locus
- Outbound runs every week, on a schedule
- Reps spend their time talking to buyers and closing deals
- One repeatable system, every rep works from the same playbook
- Buying signals tracked and acted on the moment they happen, timing over volume
- Every contact synced to your CRM, fully enriched
- Every meeting traced back to its exact source
- Qualified meetings land on your calendar every month
- Every result measured, so you know what's working
The Solution
The infrastructure we run inside.
Most teams start with the execution layer. A sending tool, a CRM, and hope. Without signal capture and orchestration underneath it, it has nothing to run on. We build all three.
Layer 01 — Signal & Data
Who's in market, enriched with everything you need before the first touchpoint. The brain.
Layer 02 — Orchestration
The logic that decides what to do with each signal, who gets it, and when.
Layer 03 — Execution
Automated outreach and rep alerts that fire when orchestration says go.
Connects into your existing CRM
Also fluent in
Signal capture. Orchestration. Execution. These three layers compound when they're wired together. Most teams only have the last one.
How it Works
From Cold Prospect to Booked Meeting in Two Weeks.
Two weeks to set everything up right. Then outbound runs, meetings land, and we tune it every week based on what's actually working.
01Week 1
We Learn Your Business
We look at your current outbound, your signals, your replies, and what's actually working today. We map your ICP and your total addressable market, and build the account list from there.
- +Current outbound and data reviewed
- +ICP and TAM mapped, account list built
- +Buying signals chosen for your specific market
02Week 2
We Build the Infrastructure
Email domains warm up, verified contacts get pulled in, and we set the signals that trigger outreach. For example, a hiring signal plus new funding means we reach out. Everything is tested before a single message goes out.
- +Email infrastructure built and warming
- +LinkedIn outbound wired in
- +Buying signals set to trigger outreach automatically
03Week 3
Outbound Goes Live
Email and LinkedIn campaigns launch across your best-fit accounts. The moment someone replies interested, in 10 minutes or less they get a booking link, and your team gets a Slack and CRM alert with the full context. Call them for a warmer shot, or let them book straight onto the calendar. Either way, that's a qualified meeting delivered.
- +Hot replies routed in 10 minutes or less
- +Prospect gets a link to book, your team gets a Slack and CRM alert
- +Qualified meeting delivered the moment it's booked
04Weeks 4-12
The System That Compounds
We review every campaign weekly. We double down on what's booking meetings, cut what isn't, and ship changes in days, not months. Keep it running with us, or once it's proven, we build the same system into your own infrastructure.
- +Weekly review across every active campaign
- +Winners scaled, losers cut, changes shipped fast
- +Keep it running with us, or once it's proven, we build it into your own infrastructure
The Playbook
We act on buying intent your competitors haven't seen yet.
Buying intent doesn't announce itself. Here's what we track, and the exact play we run the moment each signal fires.
The Funding Play
Fresh capital, fresh budget, a mandate to move fast. The 90 days after a raise are the easiest meetings you'll book.
The New Leader Play
A new VP audits the whole stack in their first 90 days. Show up while it's still up for review.
The Champion Play
A past buyer changed jobs. They already know what you do and already trust you. It's the warmest outbound that exists.
The Stack Signal Play
A company adopts a new tool in your category and hits a ceiling fast. Tool adoption means they're building something, and building means they need help finishing it.
The Content Play
Companies repeatedly visiting solution pages and consuming category content without converting. Warm intent, no form submitted.
These six barely scratch the surface. Every play we build is designed around your buyers and the signals that actually predict the deal for you.
Services
1. Operate. We run it for you. 2. Build. We build it, you own it.
Two ways to work with us. Start wherever makes sense, there's no required order.
Done For YouMonthly, Start Now
We Run Your Outbound
For teams that want qualified meetings without adding headcount. We run outbound ourselves, email and LinkedIn, using our own stack. You just show up to the meetings.
- Email and LinkedIn outreach, run for you
- Qualified meetings booked straight to your calendar
- Signal-based outbound, not generic blasts
- Weekly optimization, built into the engagement
- Setup fee to start, then pay per qualified meeting
- 30-day guarantee on your setup fee
Own The System90-Day Project
Build Your Outbound Engine
For teams with a specific gap we diagnose first: messy CRM data, no signal tracking, disconnected tools, or outreach still done by hand. We rebuild what's broken inside your own stack, running it while we build, so outbound never stops. In 90 days, you own the whole system.
- Signal capture and enrichment wired into your CRM
- Orchestration logic connecting every tool you use
- Outreach sequences built and ready to run
- We run it for you while it's being built
- Hand it off to your team, or keep us running it, your call
- One project fee, scoped on a call
Not sure which one fits? Book a free call and we'll figure it out together →
Why Locus
More tools, more hires, more agencies. None fix the system underneath.
Each of those adds a layer to manage. Locus builds the system, then runs it. Every column below is honest, only one is complete.
vs the usual fixes
Locus
Hire SDRs
AI SDR or tool
Another agency
Build internally
How you pay
Setup fee, then per qualified meeting
$96–132K/yr fully loaded
Monthly fee, plus your own list and tools
$5–10K/mo retainer
$120–180K/yr fully loaded
Time to first pipeline
3 weeks
2–4 months (hiring plus ramp)
Days, but you run it yourself
60–90 days
3–6 months
Built inside your tools
uses whatever you give them
their platform, not yours
runs outside your stack
yes, if you have the team
Fixes data, signals, and routing
doesn't touch it
one piece of it
campaigns, not plumbing
months-long project
AI execution + human judgment
human, no system
system, no judgment
varies by account manager
you build both, or neither
You own the system
leaves when they do
rented, not owned
locked to them
yours, if it ships
Reduces headcount dependency
adds headcount
still need someone to run it
adds a vendor to manage
adds a team
Risk if it doesn't work
30-day guarantee
pipeline stalls, re-hire
cancel and start over
contract lock-in
sunk cost, hard to unwind
Frequently Asked Questions
Answered plainly.
What B2B founders and operators ask before they commit.
Let's get qualified meetings on your calendar.
Start Getting MeetingsFree strategy call. If we don't book a qualified meeting within 30 days of launch, you get 100% of your setup fee back.